Beauty Meets Technology: NETGEAR Powers L'Oréal Brussels' Transformation

Author Image
WRITTEN BY

Erik Hoeboer, Channel Marketing
Specialist EMEA

Beauty Meets Technology

Company name:
L’Oreal Brussels

Industry:
Beauty and Cosmetics

Company website:
www.loreal.com

Location:
Brussels, Belgium

 

In the heart of Brussels, L’Oréal has reimagined what a modern workspace can be. Their new offices in the prestigious Quatuor Building blend beauty expertise with cutting-edge technology, powered by NETGEAR’s Pro AV networking solutions.

The Challenge

L’Oréal needed to create high-impact spaces across multiple floors where teams could collaborate seamlessly, whether in person or remotely. The vision: an immersive environment with intelligent video systems that enhance communication while maintaining a sophisticated aesthetic.

“In our business, it’s important to communicate with everyone: employees, customers and clients. We can only be the best if we use the best technology,” explains Olivier van Twembeke, Facilities Manager Benelux at L’Oréal.

NETGEAR: The Heart of the Solution

The implementation features two strategically deployed NETGEAR M4250-40G8XF-PoE+ switches. One is dedicated to handling multicast video traffic, while another manages all non-multicast data. The key technology differentiator is IGMP Plus functionality, which prevents network bottlenecks by efficiently containing multicast traffic.

“By using NETGEAR switches, we avoided a bottleneck of video traffic between switches,” explains Jordi Bonte from AV Challenges. “IGMP Plus is one of the reasons why I am a fan of NETGEAR.”

The Results Speak Volumes

Since its completion in late 2024, the installation has delivered flawless operation with zero support calls, a testament to the solution’s robustness and user-friendliness.

“It’s easy to use, really simple for employees to be connected,” confirms Olivier Van Twembeke.

Discover the Full Story

What else makes this implementation special? How does the modular training academy leverage NETGEAR technology for global product training? What role did NETGEAR’s technical support play in the project’s success?

Watch the Complete Case Study Video to learn how NETGEAR’s Pro AV solutions empower L’Oréal’s digital transformation.